At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session.
While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain strategies.
With those in mind, I wanted to make sure you aren’t making the same mistakes. Let’s go through some of the worst offenses, shall we?
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Imagination is more important than knowledge. – Albert Einstein
Remember when you were little and the best gift of all was a large cardboard box?
That box could be anything from a small family home to the vanguard of an intergalactic attack fleet. With a few hastily drawn lines in permanent marker — and a wild imagination — we could go anywhere and be anything.
If you were given an empty box to play with today, would you find as many fascinating uses as you could back then?
You are all well aware by now that content is vitally important to your business.
But how do you decide which content should be freely available and which content you ought to charge for?
Is it possible to give away too much?
People struggle with this question all the time.
On the one hand, giving away information clearly works. After all, Copyblogger is based on that premise.
That said, we know that selling information is good business.
So where is the line drawn between freely available content and content that is locked behind a paywall of some kind?
Overwhelm is fast becoming the modern entrepreneur’s disease.
If you are feeling overwhelmed in your digital business right now, take comfort in the fact you are not alone, and there are solutions!
As Pamela Wilson explained last week, you don’t need to bite off more than you can chew.
But what exactly is the minimum required to get your business moving in the right direction?
And how do you get started in a manageable way?
How long should an article or a blog post be?
How about a landing page?
The answer is, of course: “As long as necessary. And no longer.”
Obvious, right?
We get to see a lot of marketing in the world, both good and bad.
When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily.
It’s almost like predicting the future, without all the crazy talk.
Get the following three crucial elements right or wrong and you can give your marketing a pass or fail, before it’s even started.
