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Sean Jackson

Sean Jackson is CFO and Partner at Rainmaker Digital and the host of Members Only. Get more from him on LinkedIn, Twitter, and Google+.

Written by Sean Jackson | December 26, 2016 | 0 Comments

Are You Losing Sales Because Your Purchase Page Sucks?

mo-losing-sales

Of all the pages on your site, there is only one that actually makes you money: your purchase page.

But too often this page is ignored; most people just use the default shopping cart that comes with their dCommerce system.

If you are serious about selling digital goods online, then you will want to listen to this episode. We deep dive into the specific elements you must have on your purchase page to maximize sales conversions. And we go one step further and discuss the “other” page that is as important as your purchase page.
Read More…

Filed Under: Conversion, Digital Commerce, Rainmaker FM

Written by Sean Jackson | December 19, 2016 | 0 Comments

Why Starting a Membership Site Is a Terrible Idea … Until You Just Do It

mo-sonia-simone-2

Sonia Simone joins our show to walk you through the most important elements of setting up a membership site, today.

As we approach the new year, you may be thinking about the changes you want to make to your life. And if you have been following the show, that may mean that you are looking to start — or at least expand — a membership site.

But change can be scary. And it is that fear of change that keeps most from ever moving forward.
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Filed Under: Membership Sites, Rainmaker FM

Written by Sean Jackson | December 12, 2016 | 0 Comments

Why Passion Matters More Than Skill When Launching a Membership Site

mo-passion-matters

Charity Preston — a teacher turned teacherprenuer — shares her incredible journey to creating an online membership network for teachers.

Imagine you have a sick child at home that demands 100 percent of your time and attention. And these demands require you to give up your professional career.

What would you do?
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Filed Under: Entrepreneurship, Membership Sites, Rainmaker FM

Written by Sean Jackson | December 5, 2016 | 0 Comments

How to Set Up Google Analytics for Your Membership Site

mo-loryn-thompson

Setting up Google Analytics for your membership site can be tricky … unless you know the right way to start.

Data analysis is at the core of all online marketing. But how do you get the right data, and more importantly, how do you make sense of it all?

On today’s show, we have the queen of data analysis for Rainmaker Digital as our guest to help you set up Google Analytics for your membership site.
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Filed Under: Membership Sites, Metrics, Rainmaker FM

Written by Sean Jackson | November 14, 2016 | 0 Comments

How to Start and Grow a Successful Membership Site (In Your Spare Time)

mo-spare-time

Starting a membership site is hard work, especially if you have a full-time job. But with persistence and patience, it can pay off.

Our guest, Jerod Morris, shares his tactics and advice for growing a membership site. It was not easy — especially since his membership site competes with numerous online sport sites.

But he found his niche and kept working it, season after season, finding success after many years of perseverance.
Read More…

Filed Under: Membership Sites, Rainmaker FM

Written by Sean Jackson | November 9, 2016 | 6 Comments

The Smart and Simple Framework for Finding the Right Pricing Model for Your Membership Site

don't guess! discover the pricing model that works

Building profitable membership sites is one thing we know a lot about at Rainmaker Digital, and one question we often receive is:

How do you create the right pricing for a membership site, especially one that is just launching?

Even sophisticated online entrepreneurs struggle with that question.

And while there are many ways to optimize your pricing plans once your site is launched, starting with the right foundation will make it easier to improve.

In this post, I will walk you through a basic framework you can use to determine the best pricing models for any type of membership site.
Read More…

Filed Under: Membership Sites, Rainmaker FM

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