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Written by Sonia Simone | April 30, 2008 | 69 Comments

What Romance Novels Can Teach You About Powerful Copywriting

Romance Novel

I don’t think there’s a more scorned form of literature than the romance novel. “Bodice rippers,” “trashy books” or “that Harlequin crap” are some of the more charitable terms I’ve heard. It was probably pure perversity that led me to try to write one. It was a lot harder than I thought it would be, and I didn’t expect to learn as much as I did.

The four romance novels I published taught me more about writing than anything else I’ve ever done. And when I began to write marketing materials, and later blogs, I realized that the key to writing romances is also the key to any kind of persuasive writing.

No, contrary to popular opinion, it’s not the sex that gets the reader to turn those pages.

Read More…

Filed Under: Copywriting, Persuasion

Written by Sonia Simone | April 22, 2008 | 62 Comments

The New Media Model for Creating Lifelong Customers

Customer Relationship

Do you ever feel like the world is starting to look at lot like Bladerunner? Or maybe Minority Report. Something by Philip K. Dick, anyway.

We’ve got ads on grocery receipts, ads on toys, ads on cars, ads on diapers, ads superimposed on top of other ads, ads that look like tv shows, ads that look like movies, ads in our email box, ads in our snail mail box, ads in church, ads at school, ads on airplanes, ads in restrooms. Of course, that’s in addition to the traditional ads on radio, television, magazines and newspapers.

There are even ads on Sesame Street. Nothing is sacred.

Read More…

Filed Under: Affiliate Marketing, Blogging, Copywriting, Social Media Marketing

Written by Sonia Simone | April 17, 2008 | 38 Comments

Does Your Customer Want What You’ve Got to Offer?

Turning blank paper into money

Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two magic words:

The Offer.

He told me he had tested every variable imaginable both online and offline – lists, headline, body copy, colors, text sizes, formats, you name it. But when push came to shove, he said, nothing — absolutely NOTHING — produced sales like an irresistible, no-brainer, “you’d have to be crazy not to accept it” offer.

Read More…

Filed Under: Copywriting, Selling

Written by Sonia Simone | March 20, 2008 | 119 Comments

3 Sure-Fire Steps for Beating the Boring Content Blues

My content is boring

Have you ever reached a plateau with your content? You come to a point where you have a predictable amount of traffic, that traffic creates a predictable level of response (comments, clickthroughs for your product, number of back links, whatever), but your response doesn’t seem to budge past that point.

It’s fun climbing to that spot, but less fun to get stuck there for weeks or months on end. I’m going to share a painful secret with you. It isn’t your layout or your banner. It isn’t your SEO. It isn’t your lack of the perfect WordPress plugin.

It’s your content.

Read More…

Filed Under: Blogging, Creativity

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