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Social Media Marketing Articles and Advice

The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.

Written by Sonia Simone | May 15, 2017 | 16 Comments

The Goofus and Gallant Guide to Success on the Web

"Goofus thinks 'U' is a word. Gallant shakes his head." – Sonia Simone

Back when I was a very nerdy little kid, every month I would anxiously await my copy of Highlights magazine, and read it cover to cover. I’m charmed to discover that Highlights is still publishing, and that they still feature the regular comic strip “Goofus and Gallant.”

Gallant was a kid who always did the right, noble, and virtuous thing. Goofus, on the other hand, could be counted on to be selfish, unpleasant, and rude.

For now we’ll just gloss over the uncritical definitions of absolute good and bad, along with the thorny question of just what’s going on at home with Goofus that he has so much trouble with social norms.

Let’s assume that Goofus isn’t Goofus because he’s intrinsically evil, but because he doesn’t get it. Perhaps he’s being raised by quasi-tame wolverines who lack the ability to teach him the refinements.

We see a lot of Goofus on the web.

So in the interest of spelling out a few unwritten (or widely written, but ignored) rules of the web, let’s look at how Goofus and Gallant conduct themselves.
Read More…

Filed Under: Content Marketing, Social Media Marketing, Writing

Written by Sonia Simone | April 27, 2017 | 7 Comments

Gear Up for a More Powerful Online Presence

Gear Up for a More Powerful Online Presence

This week on the blog, Brian Clark got our motor running on Monday with a thoughtful piece on what influence really means in a socially hyper-connected world — and how cheap shortcuts won’t do much more than waste your time.

On Tuesday, we introduced you to Loryn Thompson, our crazy-smart Data Analyst who also happens to love riding and working on vintage motorcycles. She’ll help you get started with social media advertising — without crashing into a concrete pillar.

And on Wednesday, I wrote about surviving the annoyances of social media, based on my nearly three decades of getting into pointless fights with people on the internet. I actually have figured a couple of things out, and I’m happy to share them with you.
Read More…

Filed Under: Content Marketing, Copyblogger Weekly, Social Media Marketing

Written by Sonia Simone | April 26, 2017 | 31 Comments

Surviving the Social Web: 7 Things You Need to Know

"I've been online so long, I can remember when virtual community was going to save the world." – Sonia Simone

Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good.

As the man said, “How’s that working out for us?”

It turns out that the social media utopia, like other utopias, didn’t end up as rosy as we’d hoped — mainly because it’s made of human beings.

But the social web is still an extraordinary tool. The ability to instantly communicate with thousands of people isn’t to be scoffed at — if you can do it without losing your mind.
Read More…

Filed Under: Social Media Marketing

Written by Loryn Thompson | April 25, 2017 | 18 Comments

Your No-Nonsense Guide to Getting Started with Social Media Ads

"It’s like riding a motorcycle — honing your skills takes time and practice." – Loryn Thompson

The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn.

Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled vehicle, how to change gears, how to let the clutch out smoothly and at the right time, and how to work the hand and foot brakes.

And that’s before you leave the parking lot.

Learning to advertise on social media is a similar experience: there’s a lot to be excited about, but all the options, features, and adjustments can leave you dazed.
Read More…

Filed Under: Advertising, Social Media Marketing

Written by Stefanie Flaxman | April 12, 2017 | 16 Comments

8 Calls to Action that Initiate New Relationships with Customers and Collaborators

"Viral content may feed your ego, but it doesn’t necessarily feed your business." – Stefanie Flaxman

I know. I know. I know.

“Viral” is an actual term people use to describe wildly popular content that has spread across a variety of distribution channels, landing in our Twitter feeds, Apple News updates, text messages, and emails from Uncle Sue.

But I still don’t like the word.

When “going viral” is a goal for a piece of content, it puts me a little on edge.

Viral content may feed your ego, but it doesn’t necessarily feed your business.
Read More…

Filed Under: Collaboration, Content Marketing, Social Media Marketing

Written by Sonia Simone | April 6, 2017 | 6 Comments

Try These Useful Suggestions to Build Your Audience

Try These Useful Suggestions to Build Your Audience

On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both.

Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post.

On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He explains why email is the most important content distribution platform you have … and reveals that my favorite analogy for how to treat your audience has always given him the jitters. (Do you agree with him? Let us know in the blog comments! …)
Read More…

Filed Under: Content Marketing, Copyblogger Weekly, Editing, Email Marketing, Search, Social Media Marketing, Traffic

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