Stefanie Flaxman, Author at Copyblogger Page

Written by Stefanie Flaxman | June 6, 2017 | 30 Comments

3 Advanced Ways to Craft Better Sentences

While the goal of “improving your content writing” may seem complex, it’s not necessarily more complicated than improving each sentence you write.

Better sentences add up to better content.

So, let’s break down content writing into sentence writing.

I’m not about to show you how to write a “perfect” sentence. Instead, these three tips will help you remember that every sentence you write is an opportunity to practice.

And during your writing practice, you can implement smart changes that keep your reader focused on your message.
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Written by Stefanie Flaxman | May 31, 2017 | 4 Comments

The Career-Expanding Discovery Many Profitable Writers Have Made

The struggle when I started my freelance writing service business looked like this:

I was fascinated with crafting words that accurately conveyed a message.
I hadn’t extensively studied journalism or entertainment writing because those weren’t career paths I wanted to pursue.
I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates.

And I completely understood why filling up pages with words was not valued. Nothing is worse than paying for a service that doesn’t produce results.

When writers charge low fees for content writing that doesn’t persuade prospects to take action, two dangerous things happen:

It’s difficult to support yourself through your writing services.
Your clients don’t make new sales.

If a client thinks that the money they paid you was a waste because they didn’t make it back in sales, they’ll view you as interchangeable with any other writer — and there’s probably someone else who charges even less than you for a comparable lack of results.
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Written by Stefanie Flaxman | May 17, 2017 | 13 Comments

A Quick Copywriting Lesson Taken Directly from an Email Marketing Fail

Ten years ago, a tattoo shop I went to subscribed my email address to their email newsletter.

They didn’t send updates very often, so I never unsubscribed. However, new owners recently acquired the business — and apparently their email newsletter list — because lately I’ve been getting ~~not very good~~ emails more frequently.

I should have unsubscribed after receiving the first few, but I kept forgetting. I’d just scroll through an email quickly and delete it.

And I’m glad that was my routine, because today I have a copywriting lesson to share that I took directly from a mistake they made in an email they sent last week.
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Written by Stefanie Flaxman | May 10, 2017 | 5 Comments

Master This Writing Practice to Find More Loyal Readers

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: your own website.

It’s a modern privilege that gives writers the freedom to digitally publish their work publicly, with the potential to reach any reader with an internet connection.

Can you imagine going back in time and telling that to someone who only wrote on paper? Someone whose only readers were those in physical possession of their writing?

We’re so lucky.

But we may miss out on ways to spread our writing, because we’re not as accustomed to the practices our writer predecessors needed to implement to get their work in front of new readers.

I want to show you how to seize more contemporary opportunities with classic grit.
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Written by Stefanie Flaxman | May 2, 2017 | 16 Comments