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Try These Useful Suggestions to Build Your Audience

Try These Useful Suggestions to Build Your Audience

On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both.

Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post.

On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He explains why email is the most important content distribution platform you have … and reveals that my favorite analogy for how to treat your audience has always given him the jitters. (Do you agree with him? Let us know in the blog comments! …)
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A Surefire Way to Get Constant Traffic to Your Content

"Not all aspects of your audience are equal." – Brian Clark

Two weeks ago, my side project Further had one of its highest traffic days ever.

If you’re not familiar, Further is a personal development email newsletter in which I curate content from around the web. It’s basically whatever I find useful and interesting related to health, wealth, wisdom, and travel.

So what sparked the traffic? After all, the newsletter’s primary function is to send traffic to other websites.

  • Was it a significant social share from a relevant influencer?
  • Did I spend a fortune on a pay-per-click advertising campaign?
  • Had I caught a link in another personal growth newsletter?

It was indeed a link from a personal growth newsletter. Only thing is, the link was from me, in the Further newsletter itself.

Here’s what happened.
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Don’t Get Flattened on the Attention Superhighway

"Lots of sites are desperate for traffic. But traffic is just the start of the story." – Sonia Simone

When we talk about content marketing strategy, it’s amazing how often people think that means:

Can I Haz Moar Peoples!!!

(English translation: How can I get more traffic to my site?)

That’s not new — the quest for eyeballs is as old as online business.

And it does matter. It’s important to have a critical mass of folks who know you exist. Ask anyone trying to get a business off the ground with an email list of 34 people, 8 of whom they’re related to.
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Getting More Traffic, Links, and Shares to Your Content

cbfm-more-traffic

“Help! No one is reading my content!” We have some thoughts …

Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content.
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What’s the Difference Between Content Marketing and Copywriting?

are you writing copy or creating content?

From a traditional marketing standpoint, the answer to the question in the headline above is simple.

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.

Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information.

Content marketing is blogs, podcasts, and email autoresponders.

Copywriting is sales pages, ads, and direct mail.

Two different critters, right?

Well, not if you’re doing it right.
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5 Ways to Get More Traffic with Content Marketing

using content to drive traffic

It’s the question I get asked more often than any other when I’m talking with business owners about content marketing strategy.

And it’s the question we see most often from new members in our Authority Q&A sessions.

“How do I get more traffic?”

There’s more — a lot more — to content marketing than traffic.

But if you can’t attract a critical “minimum viable audience,” you’re finished before you get started.

Here’s how to use content to get the attention of those all-important prospects — the men and women who are in the market to buy what you have to sell.
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