On Monday, our good and wise friend Andy Crestodina showed the difference between optimizing for search engines and optimizing for social shares. He also gives us a nice piece of advice about how you can get really crafty and do both.
Proofreading might not seem exciting, until the day you publish a post with the headline Making that Shit into the Next Phase of Your Career. Don’t let that happen; read Stefanie’s Tuesday post.
On Wednesday, Brian Clark reminded us that search and social get all the attention, but it’s email that pays the bills. He explains why email is the most important content distribution platform you have … and reveals that my favorite analogy for how to treat your audience has always given him the jitters. (Do you agree with him? Let us know in the blog comments! …)
And earlier today, I posted our Content Excellence Challenge prompts for April. These are fun, creative exercises we do together as a community. Both of the prompts are practices that will make your content better, and get you making more of it.
On The Digital Entrepreneur, Bryan Eisenberg shared his insights with Sean and Jessica on how to leverage Amazon self-publishing to find new audiences and customers. If you haven’t encountered Bryan yet, he’s a bit of a marketing and persuasion guru/ninja/Jedi/grand master … but the kind who actually knows what he’s talking about. He understands Amazon on a deep level, and the conversation is filled with useful suggestions.
On Copyblogger FM, I talked about some “mindset hacks” that really will help you Do All the Things … and the popular self-help advice that could do your success more harm than good. On Unemployable, Brian and Robert shared their thoughts about building that wonderful thing: recurring revenue. And on The Showrunner, Jerod chatted with David Bain about transitioning from podcasting to hosting live digital events.
That’s it for this week … enjoy the goodies, and have a lovely weekend!
Chief Content Officer, Rainmaker Digital
Catch up on this week’s content
![the best content doesn’t win. the best promoted content wins]()
How to Optimize Content for Both Search and Social (Plus, a Headline Hack that Strikes the Balance)
by Andy Crestodina
![Want to know how I find and correct errors in my own writing as well as every article we publish on Copyblogger?]()
3 Proofreading Pointers, So Your Writing Isn’t Shared for the Wrong Reason
by Stefanie Flaxman
![Not all aspects of your audience are equal]()
A Surefire Way to Get Constant Traffic to Your Content
by Brian Clark
![Content Excellence Challenge: April Prompts]()
2017 Content Excellence Challenge: The April Prompts
by Sonia Simone
How to Use Amazon Publishing to Grow Your Online Audience
by Sean Jackson & Jessica Frick
Kelton Reid on The Learn Podcast Production Podcast
by Caroline Early
5 Mindset Habits that Actually Work
by Sonia Simone
The Beauty of Recurring Revenue
by Brian Clark
How Bestselling Author Greg Iles Writes: Part Two
by Kelton Reid
5 Steps to Hosting Successful Live Online Events
by Jerod Morris & Jon Nastor
![[08] 10 Goals that Make Content Marketing Meaningful](../../rainmaker.fm/wp-content/uploads/2017/07/sites-008.jpg)
Thanks!
I have been waiting for the copyblogger weekly since the last week.
Sometime summary is all you need to keep the data stored in your mind.
Thanks
Thanks Jitendra.
Thanks for the summary.
Seriously proofreading is never an exciting thing to do but really important.
It’s been another great week here on Copyblogger – thanks to all involved!
Sonia, I particularly enjoyed your article yesterday, along with Stefanie’s proofreading masterclass on Tuesday.
Great job all, looking forward to hearing from you next week…
This is real quick. I was waiting for Copyblogger’s Weekly and it is always good to read.
Great job. Thank You
Amazing weekly roundup post. Those were interesting articles for the week but what excites me most is the content written by Brian Clark – he’s so great at content creation.
Keep it up.